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Artificial Intelligence

Why AI-Generated Content Will Lose SEO Value & AI Overview Prominence

Over the last year, law firms, marketers, and businesses across industries have rushed to incorporate AI-generated content, particularly from tools like Google’s Gemini & ChatGPT, into their websites. The appeal is obvious: it’s fast, cheap, and produces content at scale.

The problem is, everyone is doing it. A study by Copyleaks revealed that AI generated content grew 2,848% from Q1, 2023 to Q1, 2024 which resulted in Google cracking down on “AI Spam”.

Brad Wetherall

February 6, 2025

Design

Harnessing Excellence: From Award-Winning Designs to Influential Judges

Our award-winning design team has evolved from merely winning awards to becoming esteemed judges for multiple academies. We take pride in shaping the benchmarks for excellence in web design and user experience.

Heather Pinheiro ProfileHeather Pinheiro Profile

Heather Pinheiro

April 4, 2024

Content Marketing

Stop Chasing Leads Who Aren't Your Ideal Audience

If the content you’re creating doesn’t revolve around the interests of your ideal client, you’re wasting time and money. This common misstep divides your focus without any real payoff. It could even be driving away the clients who most need your help and the cases that are most profitable for your firm.

Krystle DodgeKrystle Dodge

Krystle Dodge

April 2, 2024

Design

Transforming an Outdated and Impersonal Website into a Dynamic and Personal Experience

The Law Offices of Christopher Chaney approached us with the goal of redesigning their website to enhance user experience, improve accessibility, and reflect their professionalism and expertise in criminal defense.

Heather Pinheiro ProfileHeather Pinheiro Profile

Heather Pinheiro

March 30, 2024

SEO

Shiny Object Syndrome: What You’re Missing When You Focus on Domain Authority

Which metric is better, Moz's Domain Authority, Ahrefs' Domain Rank, or Semrush's Authority Score?

Esquire Digital AuthorEsquire Digital Author

Esquire Digital

March 22, 2024

Google Business Profiles

From Little Online Presence to Impressive Map Rankings Overnight

When we took on the Law Offices of Christopher Chaney as a new client, the firm had little to no online presence. Our team was up to the challenge.

Esquire Digital AuthorEsquire Digital Author

Esquire Digital

February 2, 2024