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Brad Wetherall

Google Business Expert and Chief Operating Officer

Brad Wetherall is the former Director of Operations at Google and the Chief Operating Officer of Esquire Digital, a leading digital marketing agency helping law firms and businesses build authority and visibility in an evolving SEO landscape.

As a former Director of Operations at Google, Brad led teams responsible for implementing and improving product experiences for major global products, including the Google Business Profile, Google Shopping, and Google Wallet.

Now, as the COO and Google Business Expert at Esquire Digital, Brad leverages his deep understanding of Google's ecosystem to help law firms nationwide maximize their online visibility and drive growth. See Esquire Digital PRWeb press release: Former Director of Operations at Google Joins Esquire Digital as COO.

Brad speaks at conferences and on podcasts throughout the country, including his presentation at Brighton SEO 2024 San Diego, “The Evolution of the Google Business Profile and Its Future Role in the AI Overview,” and his January 2025 Near Media Podcast episode, “How Does Google GBP Support Really Work?”.

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