BOOK BY FORMER GOOGLE EXECUTIVE
AI is Rewriting the
Search Engine Playbook.
Is Your LAW Firm Ready?
Most law firms are playing by the old rules while AI transforms how clients find attorneys. Discover what's changing and how to stay visible while everyone else disappears.
THE LAW FIRM’S GUIDE TO AI SEARCH
Welcome to the AI-First Digital Marketing Era
Zero-Click Results
AI Overviews answer queries directly, meaning potential clients never visit your website. If you're not in the AI's answer, you don't exist.
ChatGPT, Perplexity, and Google's AI are becoming the new gatekeepers. They're shaping how potential clients perceive your firm—with or without your input.
The Old Rules Are Dead
Traditional SEO tactics are losing effectiveness. Firms still playing by 2020's playbook are watching their visibility evaporate.
Google isn't just showing websites anymore. We're living in an era of zero-click results where AI decides what to summarize and which firms get mentioned.
“I literally wrote the book on AI and the future of search because law firms are about to get blindsided. If you're not shaping your brand online, your brand becomes whatever AI says it is.”
BRAD WETHERALL
Former Director of Operations, Google
INSIDE THE BOOK
What You’ll Discover
Take Action Now.
Don’t Get Left Behind.
- How AI is Transforming Google Search
- Zero-Click Results & What They Mean
- AI-Driven Brand Discovery
- Strategies to Stay Visible
- Google Business Profile Optimization
- Future-Proofing Your Digital Strategy
Search has changed, and now, your brand is whatever AI says it is.
ABOUT THE AUTHOR
Written By a Google Insider
BRAD WETHERALL
COO, Esquire Digital
Brad Wetherall spent over a decade as Director of Operations at Google, where he directly managed operations for Google Business Profile (formerly Google My Business), overseeing its interaction with Google Search and Google Maps.
His insider perspective on Google's algorithms, the rise of AI in search, and the future of local SEO make him uniquely qualified to guide law firms through this transformative period. As a sought-after speaker at industry conferences like BrightonSEO and LocalU, Brad shares "behind the curtain" knowledge that helps businesses thrive in today's AI-driven environment.
- 10+ Years at Google
- GBP Operations Lead
- Industry Speaker
Take Action Now.
Don’t Get Left Behind.
Get the book and discover how to adapt your firm's digital strategy for the AI age or schedule a call to discuss your specific situation with our team.
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