Esquire
Articles
Google Business Profiles
Make Managing Your Google Business Profile Easier With These Top 3 Local SEO Tools
There are a lot of Google Business Profile (GBP) optimization tools out there and as the former Director of Operations at Google and now, the Chief Operating Officer of Esquire Digital, I’d like to highlight the ones that I use. Today, I’m sharing the top three local SEO tools I recommend. No gatekeeping here. Let’s jump in.
Brad Wetherall
August 7, 2025
SEO
How Google’s AI Mode Is Changing Local SEO in 2025: Insights From Brad Wetherall
In this article, Brad Wetherall explores how Google’s AI Mode is reshaping local SEO strategies in 2025. Unlike traditional search results that list clickable web pages, AI Mode provides users with consolidated overviews, pulling together key insights from both websites and Google Business Profiles (GBP).
Brad Wetherall
July 29, 2025
Google Business Profiles
Behind the Curtain: What Google Won’t Tell You About GBP Support
In many ways, a Google Business Profile (GBP) is the heartbeat of SEO, especially today, when Google AI Mode is prioritizing them over traditional website links. But we can all agree: managing it can be a headache at times.
Brad Wetherall
July 17, 2025
Google Business Profiles
Is Google Testing a Full-Page Business Profile Layout? Here’s What We Know So Far
There appears to be a new layout for Google Business Profile (GBP) and it could be a game changer for businesses nationwide. In years past, GBPs have shown up on the right side of the search engine results page, or SERP. But now, it seems that Google is quietly testing full-width business profiles, especially when someone searches for a business by name. If Google makes this change permanent, expect branded searches to look very different from this point forward — and that will mean a lot for your SEO strategy.
Brad Wetherall
July 7, 2025
Design
What Actually Works: The Law Firm Website Design Playbook for 2025
An effective law firm website in 2025 does more than look modern; it strategically communicates, builds trust, and converts. The best law firm websites combine a clear brand message, emotionally resonant design, and human-centered storytelling, with strong CTAs, seamless mobile usability, and trust-building proof points woven throughout. Design isn’t just decoration; it’s a silent advocate, working 24/7 to earn your clients’ confidence.
Heather Pinheiro
July 2, 2025
Artificial Intelligence
Why AI-Generated Content Will Lose SEO Value & AI Overview Prominence
Over the last year, law firms, marketers, and businesses across industries have rushed to incorporate AI-generated content, particularly from tools like Google’s Gemini & ChatGPT, into their websites. The appeal is obvious: it’s fast, cheap, and produces content at scale. The problem is, everyone is doing it. A study by Copyleaks revealed that AI generated content grew 2,848% from Q1, 2023 to Q1, 2024 which resulted in Google cracking down on “AI Spam”.
Brad Wetherall
February 6, 2025
Design
Harnessing Excellence: From Award-Winning Designs to Influential Judges
Our award-winning design team has evolved from merely winning awards to becoming esteemed judges for multiple academies. We take pride in shaping the benchmarks for excellence in web design and user experience.
Heather Pinheiro
April 4, 2024
Content Marketing
Stop Chasing Leads Who Aren't Your Ideal Audience
If the content you’re creating doesn’t revolve around the interests of your ideal client, you’re wasting time and money. This common misstep divides your focus without any real payoff. It could even be driving away the clients who most need your help and the cases that are most profitable for your firm.
Krystle Dodge
April 2, 2024
Design
Transforming an Outdated and Impersonal Website into a Dynamic and Personal Experience
The Law Offices of Christopher Chaney approached us with the goal of redesigning their website to enhance user experience, improve accessibility, and reflect their professionalism and expertise in criminal defense.
Heather Pinheiro
March 30, 2024
SEO
Shiny Object Syndrome: What You’re Missing When You Focus on Domain Authority
Which metric is better, Moz's Domain Authority, Ahrefs' Domain Rank, or Semrush's Authority Score?
Esquire Digital
March 22, 2024
Google Business Profiles
From Little Online Presence to Impressive Map Rankings Overnight
When we took on the Law Offices of Christopher Chaney as a new client, the firm had little to no online presence. Our team was up to the challenge.
Esquire Digital
February 2, 2024