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Google Business Profiles
Navigating Google Business Profile Support: What I Learned Running the Team
If you have ever spent an afternoon trying to get a Google Business Profile verified, reinstated after a suspension, or restored after losing reviews, you know exactly how frustrating the experience can be. You submit a case, wait days, get a canned response, and feel like you are shouting into a void. I get it, because I built that void.
Brad Wetherall
July 17, 2026
Google Business Profiles
Why Google Reviews Disappear: What A Former Google Director Wants You To Know About Missing Reviews
You checked your Google Business Profile this morning and something felt off. A few hard-earned reviews are simply gone. If you are wondering why Google reviews disappear, you are not alone, and the reason is rarely what most business owners assume. It is almost never a personal punishment, and it is almost never as random as it feels.
Brad Wetherall
July 14, 2026
Artificial Intelligence
Scouting For Growth Podcast: What I Told Sabine VanderLinden About AI Search And Why Your Law Firm Needs To Pay Attention
Last month, I joined Sabine VanderLinden on the Scouting for Growth podcast, and I have to say, it was one of the more energizing conversations I have had about this topic in a while.
Brad Wetherall
July 9, 2026
Design
I Was Published in Sheconomy Magazine: What This Milestone Means for Women in Legal Digital Marketing
I am going to be honest with you. When I started my career in design, I was not thinking about the publications I might one day be featured in. I was thinking about the work. The craft. The problem in front of me.
Heather Pinheiro
June 9, 2026
Artificial Intelligence
Why Your Law Firm Is Invisible to AI Search
If you have invested heavily in traditional SEO to keep your firm on the first page of Google, you are not alone. Most law firm owners have. The problem is that the investment was optimized for a search landscape that is rapidly disappearing.
Ryan Pitcheralle
May 19, 2026
Artificial Intelligence
Words, Not Links: The New Reality of Law Firm Search in the AI Era
On a recent Monday morning episode of David Meltzer's Office Hours podcast, David told a story I keep thinking about. In 1992, he was starting his career at Westlaw, and Justice Scalia looked him in the eye and told him nobody would ever do legal research on a computer. You needed books. End of discussion.
Brad Wetherall
May 15, 2026
Design
From Rutgers To Webby Wins: How Heather Pinheiro Is Shaping The Future Of Digital Design
You know those people who just get it when it comes to creativity?
The ones who don’t just design something that looks good, but build something that actually means something?
That’s Heather Pinheiro.
Esquire Digital
May 14, 2026
Artificial Intelligence
AI Search For Law Firms: How Do You Stay Visible When The Search Landscape Keeps Shifting?
Your phone used to ring because a future client typed a question into Google, scanned a list of blue links, and clicked one of the first results. That path still exists, but it is no longer the only one.
Brad Wetherall
May 12, 2026
Artificial Intelligence
Owning Your Firm’s Reputation in the AI Era
The landscape of client acquisition is shifting. General counsel and prospective clients are increasingly turning to AI models to research legal issues, evaluate practice areas, and even ask for direct counsel recommendations.
Ryan Pitcheralle
May 7, 2026
Artificial Intelligence
Say Goodbye to the "Ten Blue Links" And Get Your Law Firm Ready for the Agentic Web
For decades, the legal marketing playbook hasn’t changed much: write a blog, rank for a keyword, and hope a potential client clicks one of those "ten blue links" to visit your site. But a fundamental shift is underway. Google’s vision for the future isn't just answering questions anymore. It’s on to completing tasks.
Ryan Pitcheralle
May 4, 2026
Google Business Profiles
Google Business Profile Isn't Dead. But It's Changing Fast
I've been getting a lot of questions lately from law firms and agencies asking some version of the same thing: Is Google Business Profile even worth investing in anymore? With AI taking over search results, heatmaps getting less reliable, and the familiar three-pack starting to disappear from search pages, it's a fair question.
Brad Wetherall
April 29, 2026
Artificial Intelligence
The Google-Agent Has Been Set Loose and What You Need to Do About It
On March 20, Google officially updated its user-triggered fetcher documentation to include Google-Agent. Along with the name, Google published specific IP ranges to identify this new visitor, clarifying that Google-Agent represents autonomous tools hosted on Google infrastructure that navigate the web to execute tasks for individuals.
Ryan Pitcheralle
April 23, 2026
Artificial Intelligence
Why Your Law Firm Is Invisible Online (And What to Do About It Before Your Competitors Figure It Out)
I recently had the pleasure of sitting down with Ranmay Rath on the E-Coffee with Experts podcast, and we got into something I am genuinely passionate about: why so many law firms are falling behind in search, and what it actually takes to fix it.
Brad Wetherall
April 10, 2026
Google Business Profiles
The 5 Best GBP Optimization Agencies For Law Firms in 2026
Google Business Profile (GBP) can be a primary driver of new case acquisition for law firms. While traditional SEO builds long-term brand equity, the Local Map Pack dominates high-intent searches like "personal injury lawyer near me".
Esquire Digital
April 7, 2026
Artificial Intelligence
The Technical Pillars of AEO That Help Drive AI Visibility
AI doesn’t rank websites. It selects sources.
Without a strong technical foundation, even great content can go unseen. At Esquire Digital, we don’t just build websites; we build the data layer that AI systems can efficiently and accurately discover and understand your content, and then recommend your firm.
Zach Leesman
March 29, 2026