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Google Business Profiles
Google Business Profile Tips For Law Firms: What I Learned Inside Google About Reviews, Suspensions, And AI Search
If your law firm has ever been stuck with a fake negative review that Google refused to remove, or watched your listing vanish into a suspension with no warning, you know how helpless it can feel. I spent years leading teams inside the Google Business Profile organization, and I can tell you that managing a Google Business Profile for law firms carries real risk, because that profile is often the first thing a potential client sees, and when something goes wrong the phones go quiet overnight.
Brad Wetherall
September 8, 2026
Full-Scale Marketing
The ROI of Reputation: How Do Law Firm Reviews Drive Revenue, Rankings, and Retention?
More reviews equals better has never convinced a managing partner, and it has rarely convinced a CMO either. If you have struggled to explain why law firm reputation management deserves real budget and attention, you are in good company.
Brad Wetherall
August 12, 2026
Google Business Profiles
Navigating Google Business Profile Support: What I Learned Running the Team
If you have ever spent an afternoon trying to get a Google Business Profile verified, reinstated after a suspension, or restored after losing reviews, you know exactly how frustrating the experience can be. You submit a case, wait days, get a canned response, and feel like you are shouting into a void. I get it, because I built that void.
Brad Wetherall
July 17, 2026
Google Business Profiles
Why Google Reviews Disappear: What A Former Google Director Wants You To Know About Missing Reviews
You checked your Google Business Profile this morning and something felt off. A few hard-earned reviews are simply gone. If you are wondering why Google reviews disappear, you are not alone, and the reason is rarely what most business owners assume. It is almost never a personal punishment, and it is almost never as random as it feels.
Brad Wetherall
July 14, 2026
Artificial Intelligence
Scouting For Growth Podcast: What I Told Sabine VanderLinden About AI Search And Why Your Law Firm Needs To Pay Attention
Last month, I joined Sabine VanderLinden on the Scouting for Growth podcast, and I have to say, it was one of the more energizing conversations I have had about this topic in a while.
Brad Wetherall
July 9, 2026
Design
I Was Published in Sheconomy Magazine: What This Milestone Means for Women in Legal Digital Marketing
I am going to be honest with you. When I started my career in design, I was not thinking about the publications I might one day be featured in. I was thinking about the work. The craft. The problem in front of me.
Heather Pinheiro
June 9, 2026
Artificial Intelligence
Why Your Law Firm Is Invisible to AI Search
If you have invested heavily in traditional SEO to keep your firm on the first page of Google, you are not alone. Most law firm owners have. The problem is that the investment was optimized for a search landscape that is rapidly disappearing.
Ryan Pitcheralle
May 19, 2026
Artificial Intelligence
Words, Not Links: The New Reality of Law Firm Search in the AI Era
On a recent Monday morning episode of David Meltzer's Office Hours podcast, David told a story I keep thinking about. In 1992, he was starting his career at Westlaw, and Justice Scalia looked him in the eye and told him nobody would ever do legal research on a computer. You needed books. End of discussion.
Brad Wetherall
May 15, 2026
Design
From Rutgers To Webby Wins: How Heather Pinheiro Is Shaping The Future Of Digital Design
You know those people who just get it when it comes to creativity?
The ones who don’t just design something that looks good, but build something that actually means something?
That’s Heather Pinheiro.
Esquire Digital
May 14, 2026
Artificial Intelligence
AI Search For Law Firms: How Do You Stay Visible When The Search Landscape Keeps Shifting?
Your phone used to ring because a future client typed a question into Google, scanned a list of blue links, and clicked one of the first results. That path still exists, but it is no longer the only one.
Brad Wetherall
May 12, 2026
Artificial Intelligence
Owning Your Firm’s Reputation in the AI Era
The landscape of client acquisition is shifting. General counsel and prospective clients are increasingly turning to AI models to research legal issues, evaluate practice areas, and even ask for direct counsel recommendations.
Ryan Pitcheralle
May 7, 2026
Artificial Intelligence
Say Goodbye to the "Ten Blue Links" And Get Your Law Firm Ready for the Agentic Web
For decades, the legal marketing playbook hasn’t changed much: write a blog, rank for a keyword, and hope a potential client clicks one of those "ten blue links" to visit your site. But a fundamental shift is underway. Google’s vision for the future isn't just answering questions anymore. It’s on to completing tasks.
Ryan Pitcheralle
May 4, 2026
Google Business Profiles
Google Business Profile Isn't Dead. But It's Changing Fast
I've been getting a lot of questions lately from law firms and agencies asking some version of the same thing: Is Google Business Profile even worth investing in anymore? With AI taking over search results, heatmaps getting less reliable, and the familiar three-pack starting to disappear from search pages, it's a fair question.
Brad Wetherall
April 29, 2026
Artificial Intelligence
The Google-Agent Has Been Set Loose and What You Need to Do About It
On March 20, Google officially updated its user-triggered fetcher documentation to include Google-Agent. Along with the name, Google published specific IP ranges to identify this new visitor, clarifying that Google-Agent represents autonomous tools hosted on Google infrastructure that navigate the web to execute tasks for individuals.
Ryan Pitcheralle
April 23, 2026
Artificial Intelligence
Why Your Law Firm Is Invisible Online (And What to Do About It Before Your Competitors Figure It Out)
I recently had the pleasure of sitting down with Ranmay Rath on the E-Coffee with Experts podcast, and we got into something I am genuinely passionate about: why so many law firms are falling behind in search, and what it actually takes to fix it.
Brad Wetherall
April 10, 2026