Case Study: Redesigning the website of Roger Victor Archibald, PLLC.
When Brooklyn attorney Roger Victor Archibald, PLLC came to us, he already had a strong reputation in criminal defense, civil rights, and police brutality cases, but his website didn’t reflect that. Rather than highlighting his professionalism and years of experience, the site felt outdated and impersonal. The text was small and hard to read, pages loaded slowly, and technical issues limited its visibility in search results. On top of that, generic stock photography made the site feel disconnected, giving potential clients little sense of who Roger was or what he stood for.
Roger didn’t just need a new look. He needed a digital presence that built trust, felt authentic, and made it easy for people to reach out and connect.
What We Set Out to Do:
Our goal was to create a website that felt as strong, approachable, and authentic as Roger himself. That meant:
- Updating the design to feel modern and professional.
- Organizing content so visitors could quickly find what they needed.· Adding clear calls-to-action that guide people to reach out to Roger.
- Making the site mobile-friendly for today’s modern users.
- Refreshing the branding so it truly represented the firm’s identity.
A Design That Puts People First:
We built the new site around Roger’s story, highlighting him as an established civil rights and police brutality attorney while keeping the Brooklyn character of the firm present but subtle. Instead of relying on the overused New York skyline, we chose imagery that hinted at place and culture in a more creative, understated way. The design feels modern and easy to navigate, giving potential clients a clear sense of who they’ll be working with and what the firm stands for.
A Brand That Speaks With Clarity:
Roger’s old logo was just an acronym, which really didn’t say much about him or his practice. To fix this, we designed a bold, minimalist monogram paired with his full firm name. The combination not only makes the brand instantly recognizable but also communicates trust, confidence, and professionalism in a simple, memorable way.
The End Result:
The new website is more than a redesign; it’s a reflection of Roger’s mission and reputation. With a streamlined layout, responsive design, and branding that feels authentic, the site now works as hard as he does: welcoming clients, building trust, and positioning him as a trusted criminal defense, civil rights, and personal injury attorney in Brooklyn and beyond.
